When the Boss of All Dating Apps Met the Pandemic


On March 1, 2020—11 days earlier than the World Well being Group declared Covid-19 a world pandemic, and the scope of human intimacy shrank to the scale of a touchscreen—Sharmistha Dubey turned the chief government of the most important web courting firm on the planet. Dubey had spent years climbing by way of the C-suites at Match Group, the place the convention rooms are named after love songs and one of many partitions is roofed in wedding ceremony bulletins. Now she had management of a $20 billion empire. A number of the most worthwhile manufacturers within the enterprise, together with Tinder, OkCupid, Hinge, and Match, had been hers to command, as had been the love lives of tens of hundreds of thousands of individuals.

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